📊 BBA5B07 – Marketing Management
Key Modules
- Market Segmentation & Targeting
- Product Lifecycle & Pricing Strategies
- Promotion & Channel Management
- Consumer Behavior Analysis
Outcomes
- Develop Marketing Campaigns
- Solve Real-World Business Challenges
University of Calicut Bba - Fifth Semester Study Materials
University of Calicut
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🎓 BBA – Fifth Semester (Calicut University)
| Course Code | Course Title | Type | Credits |
|---|---|---|---|
| BBA5B07 | Marketing Management | Core | 4 |
| BBA5B08 | Human Resource Management | Core | 4 |
| BBA5B09 | Management Accounting | Core | 4 |
| BBA5B10 | Financial Services | Core | 4 |
| BBA5B11 | Emerging Trends in Management | Core | 4 |
| BBA5D01 | General Business Awareness | Open | 3 |
👥 BBA5B08 – Human Resource Management
Focus Areas
- Recruitment & Selection Processes
- Training & Performance Appraisal
- Compensation Management
- Digital HR Systems
Skills Developed
- Employee Development Strategies
- Labor Law Compliance
💰 BBA5B09 – Management Accounting
Core Techniques
- Ratio & Cash Flow Analysis
- Marginal Costing & Break-even
- Budgeting & Variance Analysis
- Standard Costing Systems
Outcomes
- Financial Data Interpretation
- Business Planning & Control
🏦 BBA5B10 – Financial Services
Key Components
- Merchant Banking & Venture Capital
- Mutual Funds & Credit Rating
- Stock Exchange Operations
- Fintech & Digital Banking
Skills Developed
- Financial Intermediary Analysis
- Capital Market Navigation
🚀 BBA5B11 – Emerging Management Trends
Modern Practices
- E-commerce & Digital Marketing
- Sustainability & Green Management
- AI & Business Analytics
- Globalization Strategies
Outcomes
- Adapt to Technological Shifts
- Implement Innovation Management
🌐 BBA5D01 – General Business Awareness
Coverage Areas
- Indian Economic System
- Business Laws & Institutions
- Current Economic Affairs
- Startup Ecosystem Overview
Skills Developed
- Business Environment Analysis
- Economic Literacy
📊 Evaluation Scheme
Internal (20%)
- Case Study Analysis
- Business Presentations
- Class Tests & Assignments
External (80%)
- Theory Examinations
- Problem-Solving Questions
- Scenario-Based Assessments
💼 Career Opportunities
Corporate Roles
- Marketing Executive/Analyst
- HR Assistant Manager
- Financial Analyst
Specialized Positions
- Banking Associate
- Digital Marketing Specialist
- Management Trainee
🚀 Acquired Competencies
- Strategic Marketing & Brand Management
- Financial Performance Analysis
- HR Systems Development
- Fintech Application
- Business Innovation Implementation